The best way to rank an eCommerce site is to use the correct keywords and filters. Site owners need to spend time searching for keywords and narrowing down those that best match their needs.
Long-tail keywords and correct color filters can help websites rank higher because they are more specific and more likely to get used by visitors. You can check over here to draw the traffic into eCommerce websites through product filters.
You can search for a company providing product filters if are looking for and increase their conversion rate. They must also consider user queries.
Because visitors are very specific, they often type in their queries to find what they want. eCommerce websites should use keywords that take into account a user's search intents.
Image source- google
Anchor text should include strategic keywords
Anchor text can be used to increase a website's SEO. Businesses should maximize the potential of their anchor text, as eCommerce websites are likely to be full of links to their pages.
They should not look forced with anchors like 'here'. However, businesses can include strategic keywords that they wish to rank for. Google won't penalize anchor texts that contain the same keywords as their title text.
To direct customers to the product pages they wish to promote, they should include important keywords links in product descriptions.
Your e-commerce website's checkout process and payment system should be easy. For a fun and quick shopping experience, shipping, pricing, as well as payment options, should all be available immediately.