Rendered images are important to retail businesses in a number of ways. High-quality, photorealistic renderings are as good as photographs. Renderings also provide flexibility, as elements can be modified quickly and easily. For more details you can also visit empirerender.com/product-rendering.
The benefits of 3D renderings include:
- Realistic representation of spaces.
- Allows executives to view and approve new sites
- Ease and speed of creation.
- Useful for marketing and project approvals.
- Language barriers are minimized
- Renders look clean and attractive compared to 2D elevations
Some of the precise characteristics of the commercial spaces that are represented can predict the experience of the store. For example, a well-designed store entrance should create expectations and offer options. High quality renders help to achieve this.
Renders can show lighting, signage, and displays. The retailer's image can be communicated through the type of flooring and shelving used. For example, glass shelves and accessories can suggest elegance. Smart lighting can improve the way merchandise is displayed, helping to increase sales. The walls can be used to store and display messages, and the windows can be used to display the type of merchandise and market the image of the store.
A useful application of rendered images is to display store layouts. Customers can be shown the basic layout of a retail space through 3D visualisation so they can opt for a layout that allows for a specific path for their customers.
Essential design indicators for effective design include the width of aisles, wide enough for shopping carts, and also wide enough for people to walk without bumping into each other. There are three basic types of retail layouts, and all can be communicated through representations: grid layout, racetrack layout, and freeform layout.
Grid layout involves parallel aisles with display items on shelves on both sides, often used for bakeries, display of fruits, vegetables, clothing, electrical and electronic products.